
Hot of the press release presses: tech blog GigaOm has acquired PaidContent. Rumors of the acquisition were first reported by Peter Kafka at AllThingsD.
Full press release below.
Updating.
GigaOM acquires paidContent to expand editorial coverage and
geographic footprint
San Francisco, February 8, 2012 – GigaOM, a leading business and
technology media company, announced today that it has acquired
paidContent from Guardian News & Media Limited. The company has
acquired all the assets of ContentNext Media, including
paidContent.org, mocoNews.net, contentSutra.com and paidContent:UK,
and will retain its editorial and business staff.
“With our shared commitment to journalistic ethics, GigaOM and
paidContent are a natural fit,” said Paul Walborsky, CEO of GigaOM.
“paidContent is the leading voice covering the evolution of media, an
area that is very important to us. Integrating our teams will enrich
our editorial coverage and expand our footprint immediately in two
markets that are critical to our growth – New York City and the UK.”
paidContent is the defacto voice in the business of media – a business
being transformed by technology and new methods of consuming
information. Together, paidContent and GigaOM will cover this
fast-changing industry even more closely and with more resources.
“We’re very excited about the opportunity to be part of GigaOM and to
join forces with their team,” said Ernie Sander, executive editor of
ContentNext Media. “Together, we’ve got a potent blend of
distinguished content on the sites, smart events, and deep-dive
research products. I think the combination of GigaOM and paidContent
will be unstoppable.”
Like GigaOM, paidContent produces industry-leading events that attract
some of the most powerful names in media, information, business and
technology. GigaOM readers can expect to see more coverage of social
and digital media at events, on GigaOM.com and in GigaOM Pro research
reports.
Staci D. Kramer, editor and EVP of ContentNext Media, said: “I’m
excited about being part of the outstanding GigaOM team and especially
pleased to be making the journey with so many people from ContentNext.
I look forward to working alongside Om Malik, whom I’ve long
respected, Paul Walborksy, and the combined staffs — and applying the
best of paidContent to GigaOM’s expansion.”
Guardian News & Media will take a minority share in GigaOM, joining
existing investors such as Reed Elsevier Ventures, Alloy Ventures and
True Ventures. Other terms of the acquisition have not been
disclosed.
Andrew Miller, CEO of Guardian Media Group (parent company of Guardian
News & Media), said: “paidContent has a fantastic presence in the
tech/media space and the match with GigaOM – itself a really smart and
pioneering company – is a good one. We are delighted to become
shareholders in GigaOM as part of the deal.”
With staff already in Europe and New York City, making a larger
investment in both regions will provide GigaOM with deeper roots in
growing technology markets and bolster its position as the leading
independent voice of the technology industry.
About GigaOM
Founded in 2006, GigaOM has grown into the leading provider of online
media, events and research for global technology innovators. The
company is one of the most credible and insightful voices at the
intersection of business and technology, with an online audience of
more than 4.5 million monthly unique visitors; industry-leading
events; and a pioneering market research service and digital
community, GigaOM Pro, which provides research on emerging technology
markets from over 110 independent analysts.
About paidContent
paidContent, the flagship brand of ContentNext Media, provides global
coverage of the economics of digital content and supports various
events and conferences serving decision-makers within the media,
entertainment, publishing, advertising, marketing, and technology
sectors. paidContent and the other ContentNext brands – mocoNews,
contentSutra and paidContent:UK – are known for breaking stories,
offering in-depth analysis and maintaining a high level of
journalistic integrity. As of January 31, 2012, the company served
approximately 726,000 unique monthly visitors, corresponding to 1.54
million page views to its sites, and had hosted 17 paid events since
the beginning of 2008, addressing the digital content, entertainment,
advertising and mobile markets.
About Guardian News & Media
Guardian News & Media (GNM) publishes guardian.co.uk, one of the
world’s leading news websites, guardiannews.com, and the Guardian and
Observer newspapers. GNM is the core business of Guardian Media Group
(GMG), whose sole shareholder is The Scott Trust. The core purpose of
The Scott Trust is to secure the financial and editorial independence
of the Guardian in perpetuity. Profits generated by GMG are reinvested
to sustain journalism that is free from commercial or political
interference. No individual can benefit financially from being a
shareholder in The Scott Trust, making it a unique form of media
ownership.
###

